Synopses & Reviews
Online retailers like Amazon.com and eBay have forever transformed customer expectations much as shopping malls did in the 1970s. Discounts, coupons, and reward programs are no longer enough; to develop loyalty from customers with a world of choices at their fingertips requires a brand-new kind of skill and ingenuity.
Loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them and win customer share as opposed to market share.
Easier said than done? Loyalty.com provides more than talk. Specific case studies reveal the strategies of companies that have learned to leverage the capacity of customer information, determine what will make customers loyal, and give it to them...with every contact, whether marketing to customers of businesses, via voice or Internet.
Review
"The Internet is the quintessential platform on which true Customer Relationship Marketing can come to life. It is the epitome of effective one-to-one marketing, or at least it should be if correctly implemented. Frederick Newell's latest book, Loyalty.com, shows you the roadmap to success in a simple, straightforward way. Must reading for CRM pracitioners and those who would aspire to be." Dan Davidson, Director of Strategic Target Marketing, CheckMark Communications
Synopsis
A leading global authority on customer-based marketing programs helps online retailers build solid customer loyalty by showing them strategies to shift from impersonal database marketing to true customer relationship management.