Synopses & Reviews
How to wage a million-dollar ad campaign on a shoestring budget
When it comes to attracting customers, the only difference between your company and Microsoft, Ford, Cingular and Coke is great advertising. Ads sell, and great ads sell like nobody's business--otherwise advertising wouldn't be a multi-billion-dollar industry.
That's great for the big guys, but what about the local operator who can't afford the kind of Madison Ave. muscle available to an IBM, a Nike, or a McDonalds? No problem. In Instant Advertising you'll find everything an independent business owner like you needs to know to create killer ads that sell, sell, sell--and you won't have to break the bank to do it. In fact, in some cases, it'll cost you absolutely nothing!
Entrepreneur and international business coach Brad Sugars schools you in universal principles of great advertising you can put into practice right away. He busts common myths and misconceptions about advertising and, using dozens of fascinating real-life examples, he highlights common faux pas amateurs--and even some advertising professionals--make every day. He cues you in on the 9 surefire strategies for creating winning ad concepts. And, step-by-step, he shows you how to:
- Write killer headlines
- Make them an offer they can't resist
- Craft focused, compelling sales copy
- Design and layout your ads for optimum eye-appeal
- Use pictures and graphic elements like a pro
- Advertise on radio, TV, and the Internet
Whether it's brownies or books, doorbells or dance lessons, hot dogs or home repairs--no matter what your product or service or how big your company, Instant Advertising will get you quickly up and running with the knowledge and skills you need to create great ads guaranteed to get customers swarming to your business like bees to honey.
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.
Right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're headed or how to get there. No wonder so many small businesses fail in their first year of operation.
Don't become another statistic. The Instant Success Series shows you how to get up on that Schwinn and ride it to success.
Written by entrepreneur and renowned international business coach Bradley Sugars, Instant Success books tackle business topics using strategies developed by Sugars and the business coaches at Action International, a global network that has helped nearly half a million business owners worldwide realize their dreams of success. Instant Success books feature:
- At-a-glance coverage of proven strategies and techniques for instant success
- Business basics both beginners and experienced businesspeople in an easy-to-use format
- Highly-focused coverage of need-to-know subjects like sales, advertising, management, leads, referrals, and real estate
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In This Book You Get Guidance On:
- Creating great advertising that sells, sells, sells
- Advertising like the big guys on a shoestring budget
- Writing killer headlines and compelling sales copy
- Design and layout tips guaranteed to grab customers' attentions
- Radio, TV, Internet and other media advertising
Synopsis
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
Synopsis
How to wage a million-dollar ad campaign on a shoestring budget
When it comes to attracting customers, the only difference between your company and Microsoft, Ford, and Coke is great advertising. In Instant Advertising you'll find everything you need to create killer ads that won't have break the bank. In some cases, it'll cost absolutely nothing! You'll learn how to
- Make an offer they can't resist
- Craft focused, compelling sales copy
- Design and lay out your ads for optimum eye-appeal
- Advertise on radio, TV, and the Internet
- Communicate effectively to different customer niches
- Create a buzz that'll keep consumers talking--and buying
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Instant Success books: Your source for the strategies, skills and confidence every business owner needs to succeed
Don't miss these other winning Instant Success titles!
Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building
Synopsis
Wage a million-dollar ad campaign on a shoestring budget. When it comes to attracting customers, the only difference between your company and Microsoft, Ford, and Coke is great advertising. In Instant Advertising you'll find everything you need to create killer ads that won't break the bank. Learn how to:
- Design, write, and create ads for optimum “buy-appeal”
- Uncover low-cost ways to advertise on radio, TV, and the Internet
- Communicate effectively to different customer niches
- Create a buzz that'll keep consumers talking-and buying
Get real results right now when you discover all that Instant Success has to offer!
Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
About the Author
Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International, a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents.