Synopses & Reviews
ADVANCE PRAISE FOR THE PITCH ANYTHING FORMULA:
Fast, fun and immensely practical.
--JOE SULLIVAN, Founder, Flextronics
Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.
--JOSH WHITFORD, Founder, Echelon Media
What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.
--RALPH CRAM, Investor
Pitch Anything offers a new method that will differentiate you from the rest of the pack.
--JASON JONES, Senior Vice President, Jones Lang LaSalle
If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.
--STEVEN WALDMAN, Principal and Founder, Spectrum Capital
Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.
--LOUIE UCCIFERRI, President, Regent Capital Group
I use Oren's unique strategies to sell deals, raise money, and handle tough situations.
--TAYLOR GARRETT, Vice President, White Cap
A counter-intuitive method that works.
--JAY GOYAL, CEO, SumOpti
About the Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. Better method, more money, Klaff says. Much better method, much more money. Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
Synopsis
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book
"Fast, fun and immensely practical."
--JOE SULLIVAN, Founder, Flextronics
"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
--JOSH WHITFORD, Founder, Echelon Media
"What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
--RALPH CRAM, Investor
"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
--JASON JONES, Senior Vice President, Jones Lang LaSalle
"If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work."
--STEVEN WALDMAN, Principal and Founder, Spectrum Capital
"Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions."
--LOUIE UCCIFERRI, President, Regent Capital Group
"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
--TAYLOR GARRETT, Vice President, White Cap
"A counter-intuitive method that works."
--JAY GOYAL, CEO, SumOpti
About the Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
Synopsis
Proven method for a winning pitch-using how people think to get a favorable outcome.
Synopsis
When it comes to the art of the pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400,000,000--and now, for the first time, his formula is explained in a way that makes perfect sense. Whether you're selling ideas to investors, pitching a client to for new business, or even negotiating for a higher salary, Pitch Anything gives you the advantage. Delivering one truly great pitch can change your career arc, make you a lot of money, even change your life. And according to Klaff, getting it right isn't actually an art, it's a science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff shows you the decision-making sections of the brain and how they respond to pitches, revealing an extremely powerful five-step blueprint for creating a pitch--one you can put to use immediately:
Position the frame Impose high status Tell the big idea Create hot cognitions Hook with frame stacks
Success is dependent on the method you use, not how hard you try. Better method, more money, Klaff says. Much better method, much more money. Klaff is the best in the business because his method is much better than anyone else's. Now it's yours.
Synopsis
When it comes to the art of the pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 millionand now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether youre selling ideas to investors, pitching a client to for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neureconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision
One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone elses. And now its yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
Synopsis
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform withand#160;
passion,and#160;
powerand#160;andand#160;
persuasionand#151;at the top of their game.
Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers ofand#160;It's Not What You Sayand#160;will discover how to:
- Use the rule of three to win any audience over
- Prepare so you can be yourself and#150; but better
- Embrace the unknown and conquer any fear
Capturing a life timeand#8217;s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become aand#160;courageous, memorable, stand-outand#160;speaker.
About the Author
Oren Klaff is Director of Capital Markets for California-based investment bank Intersection Capital, where he pitches for - and raises – tens of millions from investors and institutions. Intersection Capital has grown to $250 million of assets under management by using Klaffs pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. Since 2006, Klaff has raised more than $400 million with these methods from individual investors and such institutions as Bear Stearns, Citigroup, and Royal Bank of Scotland. Two of his deals are part of a case study used in UCLAs MBA program. He is a specialist in financial modeling and the co-developer of Velocity, a capital markets product that has raised over $100 million of private equity and venture capital. You can find Klaff at www.intersectioncapital.com. Klaff lives in Beverly Hills, California.
Table of Contents
Section 1: The Problem;
Chapter 1. Why This Book Can Help You;
Chapter 2. This is Your Brain, This is Your Brain During a Pitch;
Chapter 3. The Strong Method;
Section II: The Solution;
Chapter 4. Setting and Owning the Frame;
Chapter 5. Telling the Story;
Chapter 6. Revealing Intrigue and Building Novelty;
Chapter 7. Offering the Prize;
Chapter 8. Nailing the Hookpoint;
Chapter 9. Getting a Decision;
Section III: The Benefit;
Chapter 10. What the Perfect Pitch Looks Like;
Chapter 11. You are now one of the Best