Synopses & Reviews
A case anthology of Asia-Pacfic Cases in Strategic Management.
About the Author
PAUL W. BEAMISH is Associate Dean – Research and a Professor in International Business at the Richard Ivey School of Business, The University of Western Ontario, London, Canada. During 1993-97 he served as Editor-in-Chief of the Journal of International Business Studies (JIBS). He is the author or co-author of over 100 publications in the international strategy area and series editor of 32 volumes of cases for China. In 1997 he was recognized as one of the top three contributors worldwide to the international strategic management literature in the previous decade. His work has also received awards from the Academy of Management, Academy of International Business, European Foundation for Management Development, and the Administrative Sciences Association of Canada. He is also the founding Director of Iveys Asian Management Institute.
Table of Contents
TEXTStrategic Management An OverviewCASES1 Asiasports: Hockey Night in Hong Kong2 Beijing Mirror Corp.3 BenandJerrys – Japan4 Bundy Asia Pacific – China Strategy5 CIBC Wood Gundy in Asia: An Evolving Regional Strategy6 DuPont Teflon: China Brand Strategy7 Euro-Air8 International Decorative Glass9 IPC Corporation, Singapore10 Kami Corporation11 Kanzen Berhad: A Proposed Joint Venture with Pacific Dunlop Limited12 Kentucky Fried Chicken in China (A)13 Mabuchi Motor Co., Ltd.14 Nora-Sakari: A Proposed Joint Venture in Malaysia15 Note on the Japanese Keiretsu16 Note on the Malaysian Pewter Industry17 P.T. Sekbang Life Insurance (Indonesia)18 Panmai Co-operative19 Phil Chan20 Royal Bank of Canada in Thailand21 Samsung and the Theme Park Industry in Korea22 Selkirk Group in Asia23 Ssangyong Corporation24 Taiwans United Microelectronics Corporation (UMC)25 Technophar in Viet Nam26 TV Asahi Theatrical Productions, Inc.APPENDIXCase Analysis