Synopses & Reviews
Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative.
With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Table of Contents
Part One: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Appendix A The Business Plan Chapter 2: Business Ethics and Social Responsibility Appendix B The Legal and Regulatory Environment Chapter 3: Business in a Borderless World Chapter 4: Managing Information Technology and E-Business Part Two: Starting and Growing a Business Chapter 5: Options for Organizing Business Chapter 6: Small Business, Entrepreneurship, and Franchising Part Three: Managing for Quality and Competitiveness Chapter 7: The Nature of Management Chapter 8: Organization, Teamwork, and Communication Chapter 9: Production and Operations Management Part Four: Creating the Human Resource Advantage Chapter 10: Motivating the Workforce Chapter 11: Managing Human Resources Appendix C Personal Career Plan Part Five: Marketing: Developing Relationships Chapter 12: Customer-Driven Marketing Chapter 13: Dimensions of Marketing Strategy Part Six: Financing the Enterprise Chapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets Appendix D Personal Financial Planning