Synopses & Reviews
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with todays real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Synopsis
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package.
About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
Table of Contents
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior
Chapter 5: How to Form a Business
Chapter 6: Entrepreneurship and Starting a Small Business
Chapter 7: Management and Leadership
Chapter 8: Adapting Organizations to Todays Markets
Chapter 9: Production And Operations Management Of Goods And Services
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management: Finding and Keeping The Best Employees
Chapter 12: Dealing with Employee–Management Issues and Relationships
Chapter 13: Marketing: Helping Buyers Buy
Chapter 14: Developing and Pricing Goods And Services
Chapter 15: Distributing Products
Chapter 16: Using Effective Promotions
Chapter 17: Understanding Accounting and Financial Information
Chapter 18: Financial Management
Chapter 19: Using Securities Markets for Financing and Investing Opportunities
Chapter 20: Money, Financial Institutions, and the Federal Reserve
Appendix A Working Within The Legal Environment
Appendix B Using Technology to Manage Information
Appendix C Managing Risk
Appendix D Managing Personal Finances