Synopses & Reviews
These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events, while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified and logical organization to make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage, and the production possibilities frontier. When readers understand how a simple competitive market system works, they are ready to focus on problems of real-world markets. Revamped to include such subjects as globalization and growth and development, this book explores the issues, current trends, and debates surrounding trade in the developing world. It continues to provide an excellent foundation by discussing: the scope and method of economics; scarcity and choice; demand, supply, and market equilibrium; household behavior and consumer choice; the production process; short-run and long-run costs and output decisions; input demand; monopoly and antitrust policy; oligopoly; social choice; income distribution and poverty; and public finance. An excellent resource for economists; this handy book can serve those in business, as an understanding of basic economics will prove helpful in any venture.
Synopsis
Case and Fair is the trusted Microeconomics text that teaches students through stories, graphs, and equations...and now, a new emphasis on excellence in assessment.
These two highly-respected economists and educators have revised this best-selling Microeconomics book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
Table of Contents
I. INTRODUCTION TO ECONOMICS. 1. The Scope and Method of Economics. 2. The Economic Problem: Scarcity and Choice.
3. Demand, Supply, and Market Equilibrium.
4. Demand and Supply Applications and Elasticity.
II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS. 5. Household Behavior and Consumer Choice.
6. The Production Process: The Behavior of Profit-Maximizing Firms.
7. Short-Run Costs and Output Decisions.
8. Long-Run Costs and Output Decisions.
9. Input Demand: The Labor and Land Markets.
10. Input Demand: The Capital Market and the Investment Decision.
11. General Equilibrium and the Efficiency of Perfect Competition.
III. MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT. 12. Monopoly and Antitrust Policy.
13. Monopolistic Competition and Oligopoly.
14. Externalities, Public Goods, Imperfect Information, and Social Choice.
15. Income Distribution and Poverty.
16. Public Finance: The Economics of Taxation.
IV. THE WORLD ECONOMY. 17. International Trade, Comparative Advantage, and Protectionism.
18. Globalization.
19. Economic Growth in Developing and Transitional Economies.