Synopses & Reviews
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.
Table of Contents
Manufacturing Companies
Computers
1. Apple Computer, 1
2. Dell Computer
Beverage
3. PepsiCo
4. Molson Coors
Food
5. Hershey Foods
6. Kellogg
7. Freddo Ice Cream (in Argentina), 2
Pharmaceuticals
8. Merck
9. Pfizer
Sports-Oriented
10. Callaway Golf, 1
11. Harley-Davidson, 1
Personal Care Products
12. Liz Claiborne
13. Procter & Gamble
Household Products
14. Samsonite Corp.
15. Mohawk Industries
Automobiles
16. General Motors
Service Companies
Telecommunications
17. Verizon, 1
18. XM Satellite Radio
Airlines
19. Jet Blue
12. AirTran
Trucking
21. USA Truck
22. Yellow Roadway Corp.
Hospitality
23. Harrahs Entertainment
24. Royal Caribbean Cruise, 1
25. HostelWorld.Com (in Ireland), 2
Retailers
26. Best Buy
27. Kroger
28. Home Depot
29. WalMart Mexico — (in Mexico), 2
30. Grupo Gigante (in Mexico), 2
NonProfit Organizations
31. Saddleback Church (in California)
32. Metro Ministries (in New York City)
33. Denver International Airport
34. United States Postal Service, 1
35. American Red Cross, 1
Financial
36. Banco Rio (in Argentina), 2
37. Wells Fargo
38. Janus Capital Group
Note — 1. These 7 cases are fully updated from F. David’s 10th ed. textbook. Thus 31 of the 11th ed.
cases are brand new.
2. These 5 companies are headquartered outside the USA.