Synopses & Reviews
But how do you turn creativity into money cash, capital and profit? It is not just having a bright idea that counts it's what you do with it.
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.
The rules include:
- Invent yourself. Be unique
- Own your ideas. Understand copyright and patents
- Know when to work alone, and when in a group
- Learn endlessly. Borrow, reinvent and recycle
- Exploit fame and celebrity
- Know when to break the rules
Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
Synopsis
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.
About the Author
John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.