Synopses & Reviews
Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.
Table of Contents
Part 1: Introduction 1. Introduction
2. The entrepreneurial mindset
Part 2: The entrepreneurial process
3. Creativity and opportunity recognition/finding
4. Opportunity evaluation
Part 3: New venture creation
5. Entrepreneurial strategy
6. Start-up
7. Ethics
8. The entrepreneurial team (management)
9. Marketing
10. Operations
11. Human resources
12. Basic financial concepts