Synopses & Reviews
Written by IB teachers and examiners to comprehensively cover the 2009 syllabus, this stretching approach drives strategic thinking. With an international focus spurring debate on entrepreneurial issues, it seamlessly integrates the learner profile and best captures the IB philosophy. Assessment support is integrated for the strongest results.
Synopsis
Written by IB teachers and examiners to comprehensively cover the 2009 syllabus, this stretching approach drives strategic thinking. With an international focus spurring debate on entrepreneurial issues, it seamlessly integrates the learner profile and best captures the IB philosophy. Assessment support is integrated for the strongest results.
Table of Contents
Unit 1:Business organizations and management 1.1. Nature and organization of business
1.2. Objectivity, stakeholders and the external environment
1.3. Organizational planning and decision making
1.4. Growth and the impact of globalization
1.5. Change and the management of change
Unit 2: Human resources
2.1. Human resource planning
2.2. Organizational structure and communication
2.3. Leadership and management
2.4. Motivation
2.5. Corporate culture and employer - employee relations
Unit 3: Accounts and finance
3.1. Sources of finance
3.2. Management accounting
3.3. Financial accounts and ratio analysis
Unit 4: Marketing
4.1. Role of marketing
4.2. Marketing planning
Unit 5: Operations management
5.1. Production methods
5.2. Cost, revenue and break-even analysis
5.3. Quality assurance
5.4. Location
5.5. Innovation
5.6. Production planning
5.7. Project management
Unit 6: Business strategy
6.1. Introduction to business strategy
6.2. Strategic analysis
6.3. Strategic choice
6.4. Strategic implementation
6.5. Evaluation and control
6.6. Case studies on strategy
Internal assesment
Extended essay
External assesment
Further reading
Glossary