Synopses & Reviews
Updated for the Obama age of political campaigning,
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested or active in the electoral process—campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication.
Campaign Craft serves both as a college text and a practitioner's handbook on political campaign management. The reader begins with the planning process of a campaign and progresses to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from voter contact techniques to future trends in political campaigning. The
Synopsis
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
Synopsis
• A complete chronology details the evolution of modern campaign management
• Illustrations throughout the text help bring topics to life
• Clear concept maps clarify various targeting techniques
• A bibliography of sources further the reader's study of political campaigning
Synopsis
In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.
Synopsis
• Presents valuable perspectives on voting behavior, such as partisan polarization, the effect of negative campaigning, and the impact of early voting
• Explores critical campaign finance topics, including adjustments since McCain/Feingold, Internet-based fundraising, and the transformation of party organizations
• Examines the continued importance of 527s and other camouflaged exogenous actors
• Offers a current reference of illustrative material and bibliographic citations updated to 2009