Synopses & Reviews
The New York Times Guides are designed for students, professors and business professionals -- anyone interested in staying current in business today. A collection of the best business articles related to each discipline from The New York Times, these guides do more than inform; they also provide context for the effects of change on all aspects of business. Also included are articles from CyberTimes, the online-only technology section of The New York Times on the Web. Each article was selected for its relevance to today's business world. In adopting any of the New York Times Guides, students are not only purchasing the contents between the covers, but also unlimited access, via password, to related New York Times articles. Current articles will be linked from the South-Western College Publishing/New York Times Web site (http://nytimes.swcollege.com) on an ongoing basis as news breaks.
Synopsis
Stay on top of current and breaking news through The New York Times Guide-collections of the best business related articles from The New York Times. The New York Times Guides are more than just printed collection of articles. By purchasing this guide, you also gain password access to an online collection of the most current and relevant The New York Times articles that are continually posted as news breaks. Also included are articles from CyberTimes, the online technology section of The New York Times on the Web. The pedagogy included in these guides allows for integration into any course.
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills. On three continents and for over twenty years, Jamie Murphy has taught business and communication courses. In addition to his teaching experience, he has a broad marketing communications background, having served as a consultant or marketing director for US, French, Swiss, Australian and Canadian corporations. In the last five years, he has concentrated on new technologies, especially the Internet. He has authored or co-authored dozens of articles for academic journals, conferences, The New York Times and Wall Street Journal. Murphy earned a bachelor's degree in economics from the University of Florida, an MBA from Michigan State University, a masters in marketing communication and a Ph.D. in communication from Florida State University.
Table of Contents
This guide is divided into seven sections organized around the seven most critical factors in business communication today. This organization allows for easy integration into any business communication course. Chapter 1: Communicating Effectively in Todays Business Environment. This opening chapter underscores the need for effective communication and brings you up to speed on todays fast-paced business communication environment. Topics include: communication foundations, listening, non-verbal communication, time management, multi-tasking, e-mail, distance learning, cultural diversit Chapter 2: Changing Technology and Business Communication. A lesson from history and a glance into the future help you understand technologys influence on business communication. Topics include: communication foundations, business communication technology, convergence, information and business communication stan Chapter 3: Legal and Ethical Issues Influencing Business Communication. As this chapter explains, todays technologies add digital dilemmas to the legal and ethical issues facing business communications. Topics include: privacy, employee monitoring, e-mail, personal information, workplace environment, ethics and legal concerns. Chapter 4: Business Communication Tools-Old and New. There are numerous business communication tools available today, many of which are new within the last decade; many have been around forever. Topics include: business communication technology, e-mail, chat, customer communication, appropriate communicatio Chapter 5: Internet Business Communication Skills. Communicating today requires a basic understanding of the proper use, as well as misuse, of the Internets two most popular business communication tools, e-mail and the World Wide Web. Topics include: e-m Chapter 6: Communication to Persuade. To be effective in business today you must be able to influence others to accomplish your objectives. In this chapter, you will see an example of how to persuade your boss that you should telecommute. Topics include: persuasion, telecommuting, the writing process, letters and memos. Chapter 7: Career Communication. What is the best way to communicate to make your career search successful? Technology opens up new ways to search for employment. Learn the appropriateness of using new technologies in your career communications. Topics include: reports, proposals, the writing process, pr