Synopses & Reviews
'BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.'
Review
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.
Review
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
Review
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
Synopsis
Business Communication: Process and Product, 4e takes students through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
About the Author
Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market.
Table of Contents
UNIT 1. COMMUNICATION FOUNDATIONS. 1. Communicating at Work. 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Communication. 4. Communicating Across Cultures. UNIT 2. THE WRITING PROCESS. 5. Writing Process Phase 1: Analyze, Anticipate, Adapt. 6. Writing Process Phase 2: Research, Organize, Compose. 7. Writing Process Phase 3: Revise, Proofread, Evaluate. UNIT 3. BUSINESS CORRESPONDENCE. 8. Routine E-mail Messages and Memos. 9. Routine Letters and Goodwill Messages. 10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4. REPORTS AND PROPOSALS. 12. Preparing to Write Business Reports. 13. Organizing and Writing Typical Business Reports. 14. Proposals and Formal Reports. UNIT 5. PRESENTATIONS. 15. Speaking Skills. 16. Employment Communication. Appendix A. Competent Language Usage Essentials. Appendix B. Guide to Document Formats. Appendix C. Documentation Formats. Appendix D. Correction Symbols.