Synopses & Reviews
"Priceless! This book gives every business instant access to the Web's most trusted resources—it's a decade's worth of research squeezed into one little black book."
—Jim Daniels, bizweb2000.com's Internet Marketing News
"Whether someone wants to know where to advertise, how to add video to their Web site, how to podcast, or even where to get custom cartoons for their Web site, all they have to do is consult this handy little reference—it's all there. Just going through the table of contents one can learn a lot."
—Mike Mograbi, Internet Marketing News Watch, imnewswatch.com
"I've been marketing successfully online for over eight years and still didn't have a clue about more than half of these valuable resources. If you own or run (or if you're planning on starting) an Internet business, grab a copy now. You'll discover a world of possibilities inside this gem of a book!"
—Simon Hodgkinson, HodgkinsonPublishing.com
"Whether you're just getting started or you're already making a mint online, The Little Black Book of Online Business will quickly become your best friend as you take your business to the next level."
—Michael Rasmussen, MichaelRasmussen.com
"The Little Black Book of Online Business hasn't budged from my side from the day Paul sent me a copy. This could become the Internet marketer's bible. And could possibly become one of the most thumbed-through books I own."
—Harlan Kilstein, overnight-copy.com
"If you don't know where to go for help running your business online, do yourself a huge favor and turn to The Little Black Book of Online Business . . . it'll save you hundreds of hours of frustration."
—Jeff Johnson, online business expert, UndergroundTrainingLab.com
"If you're someone who uses the Internet to generate income, The Little Black Book of Online Business should be on your desk. Period. You're losing money without it."
—Nick "The Geek" Smith, Web design and SEO expert, klaxxon.com
Synopsis
All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.
Synopsis
The ultimate business resource for anyone who does business onlineNo matter what you do online—whether you're an eBay seller, eCommerce merchant, information marketer, affiliate marketer, or even the operator of a brick-and-mortar business—The Little Black Book of Online Business is the ultimate resource for growing your business online.
This practical, resource-packed guide covers everything from blogs to e-mail to keywords to search engine optimization and everything in between. It features more than 1,000 of the best and most effective resources for helping online marketers put the book's smart recommendations into successful practice. In addition, it links to a wealth of downloadable utilities like redirect generators, Web form processors, and sales letter personalization tools.
This is not a book about how to make money on the Internet. Instead, it provides the tools and resources you need to implement an online marketing program for any business idea you can come up with. Author Paul Galloway has spent ten years on the technical side of online marketing, implementing successful lead generation, affiliate tracking, and online advertising systems for some of the Internet's biggest online merchants. Now, he puts those years of experience to work for you, with tools and strategies for maximizing online exposure and driving business growth.
The Little Black Book of Online Business gives you the best, proven resources to help you supercharge your online business. A required reference for anyone doing business online, it's packed with endless resources no online marketer should be without. If you want to succeed online, these are the tools that will get you there.
About the Author
Paul Galloway has spent the last ten years working in online marketing. He currently consults and executes online marketing technology, particularly affiliate propagation and tracking systems for new product launches. For more information, please visit www.paulgalloway.com. To subscribe to Paul Galloway's "BizTools Brief," see www.biztoolsbrief.com.
Table of Contents
Dedication.
Foreword.
Introduction.
How to use this book . . .
Advertising.
Affiliate Marketing.
Article Marketing.
Audio.
Autoresponder Services / Software.
Backup.
Blogs.
CGI Scripts.
Chat Services.
ClickBank.
Communications.
Conferencing.
Content Suppliers.
Content Management.
Copywriting.
Co-Registration.
Credibility / Trust.
DNS Services.
Digital Product Security.
Direct Mail.
Discussion Boards / Forums.
Domain Names.
Duplication.
eBay.
eBooks.
E-Commerce Integrated Systems.
Email Marketing.
eZines / eLetters.
File Format Conversion.
File Hosting.
Firefox Extensions.
Flash Tools.
Fulfillment.
Google.
Graphics.
Help Desk Software.
Javascript.
Keywords.
Leads.
Legal.
Link Directories / Portals.
Marketing Forums and Newsletters.
Media Hosting.
Membership Site Software.
Merchant Accounts.
Mind Mapping Software.
Miscellaneous Resources.
Newsletter Services.
Outsourcing.
P3P Policies.
Pay-Per-Click (PPC) Search Engines.
Payment Gateways and Payment Solutions.
PDF Resources.
Popups.
Podcasting / Vidcasting.
Publicity.
Printing.
Project Management / Groupware.
Promotional Items and Incentives.
Really Simple Syndication (RSS).
Referral Marketing Tools.
Research.
Screen capture.
Search Engine Optimization.
Security.
Shopping Cart Software / Services.
Software Marketing Tools.
Social Media Marketing.
SPAM.
Split Testing Services / Software.
Survey Services / Software.
Tracking.
Video.
Viral Marketing.
Web Design Resources.
Web Hosting Services.
Web Site Monitoring.