Synopses & Reviews
Praise for Attention!"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get Attention! This Book Will Make You Money because . . . well . . . this book WILL make you money."
—Anita Campbell, founder, SmallBizTrends.com
"Are you ready to stand out and get your business the attention it deserves? Then there's only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how-to case studies."
—Mark Cuban, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet
"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
—Robert B. Cialdini, New York Times bestselling business author of Influence: Science and Practice
"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle-of-the-road, tried-and-false stuff. If you read Attention! This Book Will Make You Money and tried just a couple of these things, you will probably succeed. Take the success route—it's a lot more fun. Buy this book."
—Jon Spoelstra, author of Marketing Outrageously
"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how."
—John Jantsch, author of Duct Tape Marketing and The Referral Engine
Synopsis
Drive Web traffic and take your business into the futureIn todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.
Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including
- The tools, techniques and tricks to get attention online and turn that attention into profit
- The theory behind the importance of making your mark on the Internet
- How other businesses and individuals made money from online marketing
Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Synopsis
What's the one common factor among entrepreneurs who create and grow successful online businesses today?
Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive?
Attention! This Book Will Make You Money is
the only guide you need.
Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.
In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:
- Creating a compelling hook
- Maintaining a good brand name online
- Going from idea to success in 8 hours
- 26 ways to generate killer ideas
- 3 truths for coming up with great ideas
- Making money from online videos
- Making money with social media
- Getting and keeping subscribers
- The universal truths of selling on the Web
Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.
About the Author
Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.
Table of Contents
Thank You.
Get My Attention!
Part I.
1 Attention Marketing.
2 No More Apologizing.
3 Don’t You Want to Be "That Guy!"?
4 How Do I Become "That Guy"?
5 Can My Business Be "That Guy!"?
6 From Idea to Success In Eight Hours.
7 Press Releases Don't Get Press Anymore.
8 Help Me Help You.
9 Mark Cuban Hates Me.
10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!
11 One Video Got My Message Through.
12 The Million-Dollar Question!
13 26 Ways to Generate Killer Ideas.
14 Three Truths to Coming up with Great Ideas.
15 Do Think Outside of the Box and What Can Happen When You Do.
16 Do You Market Outrageously?
17 You Can't Do It? That's the Wrong Way to Think!
18 What's Your Hook?
19 A Few More Things about Good Brand Names . . . .
20 Determination, Diligence, and Discipline.
21 Marketing and Sales 101.
22 It's All about Pain.
23 The Universal Truths of Selling on the Web.
Part II.
24 Making Money on the Web.
25 Do People Really Make Millions Online?
26 So How Do People Make Money Online?
27 What’s Your $$$ Number?
28 Membership Sites & Recurring Revenue, Oh My!
29 CD or DVD Continuity Programs.
30 Boot Camps and Training Sessions.
31 Group Coaching.
32 Keeping Subscribers.
33 Reusing Content.
34 Bonuses Rule!
35 A Regular Guy Becomes the King of Continuity.
36 The Tools.
37 Got a Brand in Mind Yet?
38 Affiliate Marketing.
39 Social Media.
40 Can I Use Social Media to Make Money?
41 Need a Job, Try Facebook.
42 More Power to the People (on Facebook).
43 Attention! Videos Can Make Money.
44 Getting into the Online Video Game.
45 Let's Get Viral!
46 Walking the Walk.
47 How to Distribute Web Videos.
Part III.
48 That Question Mark Guy.
49 Speaking of Questions . . . .
50 Farting Sounds Make Us Laugh, But Is Anyone Buying?
51 Mmm, Mmm, Good!
52 Is All Attention Good?
53 Image Counts.
54 Do You Have a Voice?
55 Crazy = Success Question.
56 Why Do Some People Get Attention Yet Can't Monetize It?
57 The Web Is Full of Copycats'
58 Customer Evangelists Rule.
59 Luxury versus Need.
60 Getting Attention the Old-Fashioned Way.
61 Power to the People.
62 One "Hell" of an Attention-Getter.
63 Astonish Me!
64 Does Making S#% Up to Get Attention Work?
65 The Best Job in the World.
66 Porn and Pancakes at Church.
67 The Worst Is Sometimes Better Than the Best.
68 Five Cents Is More Memorable Than Free.
69 Sometimes It’s the Little Ideas That Work Best.
70 Stalker or Author? Who Cares? It Worked!
71 An Idea Turned into Millions!
Conclusion This Book was Written for You.
But Wait . . . There's More!
Index.