Synopses & Reviews
The Complete Guide to Fundraising Management
Second Edition
If your nonprofit survives and thrives in todays highly competitive philanthropic environment, it will be because you made the most of your monetary and staffing resources. But doing so is a complicated business that demands the right approach. This practical how-to book offers an accessible and time-tested plan for fundraising success.
Newly revised and expanded, The Complete Guide to Fundraising Management, Second Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Concentrating on high-payoff, cost-effective fundraising strategies, the book presents straightforward guidelines and step-by-step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission.
Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, this comprehensive resource covers all the bases, including:
- How to manage the resource development functionanalysis and planning, setting goals, and monitoring the budget
- Prospect ratings and evaluationsdetermining the "ideal" volunteer solicitor, the capacity to give, and the request amount
- Grantsmanshipgovernment contracts, foundations, project development, and foundation research
- Capital and endowment campaignschronological steps for success, including pre-study, advancement, intermediate, and public phases
This indispensable resource includes a CD-ROM containing innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fundraising reports that focus on trends you should monitor; and time management and board nominating grids. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Second Edition is the ultimate road map to fundraising success.
Review
"This is the book I wish I had when I started my journey as a developmental professional." (CharityChannel.com, May 2003)
Synopsis
The comprehensive and practical guide to successful fundraisingrevised and updated
The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
- The five principles of fundraising
- Resource development strategies
- Information management techniques
- Tips on prospect identification and market research
- Guidelines for running major gift programs
- Sections on fundraising by mail, by telephone, and through special events
- Capital and endowment campaign key success factors
No matter what your fundraising goal iswhether you need a detailed tour of the entire fundraising process or just a little help here and thereThe Complete Guide to Fundraising Management, Second Edition is for you.
About the Author
STANLEY WEINSTEIN, ACFRE, EMBA, has spent thirty-two years in the nonprofit sector. He served for nine years on the AFP's National Board of Directors. As a distinguished consultant and Executive Vice President of Hartsook and Associates, he has provided services and hands-on fundraising help for more than 200 not-for-profit organizations nationwide. Mr Weinstein's capital campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. His experience includes strategic planning, board development, and capital campaigns for a broad spectrum of social welfare, health care, arts, religious, and educational institutions.
Table of Contents
Foreword.
Preface.
Chapter 1. Five Major Fundraising Principles.
Chapter 2. Your Organization and the Not-for-Profit World.
Chapter 3. Managing the Resource Development Function.
Chapter 4. The Case for Support and Fundraising Materials.
Chapter 5. Managing Information.
Chapter 6. Prospect Identification, Research, and Segmentation.
Chapter 7. Nurturing Relationships.
Chapter 8. Major Gift Programs.
Chapter 9. Direct and Select Mail Fundraising.
Chapter 10. Telephone Soliitations.
Chapter 11. Special Event Fundraisers.
Chapter 12. Grantsmanship.
Chapter 13. Planned giving.
Chapter 14. Capital and Endowment Campaigns.
Chapter 15. Human Resources.
Chapter 16. Evaluation.
About the CD-ROM.
Index.