Synopses & Reviews
This book represents the first hospitality strategy casebook and the only one of its kind. This book compiles the best available current cases (edited for use by hospitality programs) and original cases written by the author. The cases are international in scope and so have a significant overseas market. The instructor's manual will offer complete, analytical guidance to the instructor from the expert.
Synopsis
The is first hospitality strategy casebook. It contains 16 strategy and policy cases studies, emphasizing areas of hotel and restaurant management and tourism such as tour, cruise ship, and airline operations.
Table of Contents
DEVELOPING STRATEGIES: MISSIONS AND GOALS.
Southwest Airlines (USA).
NH Hotels (Spain).
INDUSTRY AND MACRO ENVIRONMENTS.
KFC and the Fast-Food Industry (International).
Carnival Cruise Lines (International).
COMPETITIVE ADVANTAGE AND DISTINCTIVE COMPETENCE.
Buckingham Enterprises, Ltd.
(England).
The Whister Golf Course (Canada).
BUSINESS-LEVEL STRATEGIES.
Virgin Atlantic Airways (England).
Bagel Express (England).
FUNCTIONAL-LEVEL STRATEGIES.
Guest Quarters Suite Hotel (USA).
Supreme Pizza (Canada).
CORPORATE-LEVEL STRATEGIES.
Four Seasons: Regent Hotels and Resorts (International).
Nouvelles Fronti?res (France).
SAS International Hotels (International).
STRATEGIES IMPLEMENTATION.
The Howard Johnson Saga (USA).
Novotel (France).
Fiji Islands Tourism (South Pacific).