Synopses & Reviews
A massively expanded and updated edition of the ultimate small business resource.
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.
This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality.
Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:
- Developing your idea and writing a winning business plan
- Buying a great business or franchise
- Hassle-free hiring, rewarding, and firing of employees
- Creating a powerful, memorable small business brand
- Understanding insurance and legalese
- Thriving in a global economy
- Designing a killer Web site
- Marketing, advertising, and growing your business made easy
- Building a great home-based business
- Operating and growing on a shoestring budget
Synopsis
Live Your Entrepreneurial Dream!
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn'twith scores of tips, hints, insider information, and secrets of successbut it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
Covering all aspects of small business operations and strategies, The Small Business Bible offers plenty of easy-to-understand information on almost every topic, including:
- Developing your business idea
- Buying an existing business or franchise
- Writing a winning business plan
- Hiring, rewarding, and firing employees
- Branding your business
- Bookkeeping and credit made easy
- Insurance and legalese
- Marketing and publicity
- Home-based businesses
- Operating and growing on a shoestring budget
- Common mistakes to avoid
Inside, you'll also find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work. Starting and running a successful business might just be a dream, but The Small Business Bible will help you turn it into a profitable, fun, and exciting reality.
Synopsis
For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.
Synopsis
Live Your Entrepreneurial Dream!
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't with scores of tips, hints, insider information, and secrets of success but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
Covering all aspects of small business operations and strategies, The Small Business Bible offers plenty of easy-to-understand information on almost every topic, including: Developing your business idea Buying an existing business or franchise Writing a winning business plan Hiring, rewarding, and firing employees Branding your business Bookkeeping and credit made easy Insurance and legalese Marketing and publicity Home-based businesses Operating and growing on a shoestring budget Common mistakes to avoid
Inside, you'll also find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work. Starting and running a successful business might just be a dream, but The Small Business Bible will help you turn it into a profitable, fun, and exciting reality.
Synopsis
Whether you?re a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn?tgiving them scores of tips, hints, insider information, and secrets of successit?s also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, you?ll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.
About the Author
STEVEN D. STRAUSS is a lawyer, business columnist, popular speaker, and one of the world's leading small business experts. His syndicated column, "Ask the Expert," appears weekly on USATODAY.com and is one of the most widely syndicated small business columns in the world. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor's Business Daily, and the Los Angeles Times.
If you would like Steve to speak to your group, or to sign up for his free newsletter, Small Business Success Secrets, or to otherwise contact him, visit MrAllBiz.com.
Table of Contents
PART I: Genesis.CHAPTER 1. In the Beginning.
CHAPTER 2. Choosing the Right Business.
CHAPTER 3. Buying an Existing Business.
CHAPTER 4. Understanding Your Market.
CHAPTER 5. Calculating Your Startup Costs.
CHAPTER 6. Write a Winning Business Plan.
CHAPTER 7. Structuring Your Business.
CHAPTER 8. The Money Hunt.
PART II: Setting Up Shop.
CHAPTER 9. Location, Location, Location.
CHAPTER 10. Branding 101.
CHAPTER 11. Products and Inventory.
CHAPTER 12. Successful Pricing Strategies.
CHAPTER 13. Small Business Technology.
CHAPTER 14. Small Business Software.
PART III: Money.
CHAPTER 15. Accounting Ease.
CHAPTER 16. Making a Profit.
CHAPTER 17. Getting and Extending Credit.
CHAPTER 18. Insurance.
CHAPTER 19. Get a Handle on Taxes.
CHAPTER 20. Legal Ease I.
CHAPTER 21. Legal Ease II.
PART IV: Growing Your Business.
CHAPTER 22. Successful Advertising Strategies.
CHAPTER 23. Marketing Muscle.
CHAPTER 24. Your Web Presence.
CHAPTER 25. Exodus.
PART V: Dealing with People.
CHAPTER 26. Hiring and Firing.
CHAPTER 27. Employee Benefits Demystified.
CHAPTER 28. Training and Motivating Your Staff.
CHAPTER 29. Extraordinary Sales and Exemplary Customer Service.
PART VI: Franchises.
CHAPTER 30. Selecting the Right Franchise.
CHAPTER 31. Franchise Success Secrets.
PART VII: Home-Based Businesses.
CHAPTER 32. The Home-Based Business.
CHAPTER 33. Successful Home-Based Business Strategies.
PART VIII: Business on a Shoestring.
CHAPTER 34. The Shoestring Entrepreneur.
CHAPTER 35. Marketing on a Shoestring.
PART IX: Small Business Success Strategies.
CHAPTER 36. Small Business Success Secrets I: Money.
CHAPTER 37. Small Business Success Secrets II: Vision.
APPENDIX Sample Business Plan.
References.
Index.
About the Author.