Synopses & Reviews
"Through his principles of global trade and real-life examples, Tom Travis will help you find your seat at the globalization table. If you want to understand the universal themes for global expansion, read this book."
--George Feldenkreis, Chairman and Chief Executive Officer, Perry Ellis International
"Keeping your focus on high ethical standards as well as security, building solid personal relationships, and maintaining real openness while expecting the unexpected – these are good rules for anyone seeking to compete in a rapidly, and in many ways, radically changing global economy. This book has such good advice, and more."
--Bill Brock, Former U.S. Trade Representative
"Doing Business Anywhere is an excellent book for any business person who thinks global. The Tenets of Global Trade Travis outlines are the fundamental building blocks for global business. Read this book, then read it again."
--Rodney M. Birkins Jr., Senior Vice President, Global Sourcing Design & Product Development, QVC Inc.
"Doing Business Anywhere by Tom Travis captures that very unique perspective of the core issues and break-through thinking on global trade. Tom's great counsel and insight brings to light a perspective that is crucial to succeed in the challenges as well as issues related to global trade. Well done!"
--Jerry Cook, VP Government and Trade Relations, Hanesbrands, Inc.
"Anyone whose business relies on going global needs to read this book and understand its message. Tom Travis has artfully distilled the most important principles of international trade."
--Ken Eaton, Former SR VP and Managing Director, Global Procurement, Wal-Mart Stores, Inc.
"With his decades of international experience, only Tom Travis could have articulated global trade in such a clear, educational and enjoyable manner. Doing Business Anywhere is a must read for "every" business leader and manager."
--Steven R. Walton, Chairman, Wing Tai International Apparel Group
"Doing Business Anywhere clearly demonstrates that Tom Travis is a master of the game…his thoughtful guide to global trade and his clear prose make this a must read for anyone wanting to compete and succeed in the global economy."
--Mark B. Rosenberg, Chancellor, State University System of Florida
"As a professor, author, entrepreneur and consultant on the supply chain who has seen the supply chain evolve from a domestic practice to a global science I tip my hat to Tom Travis for condensing everything entrepreneurs and business leaders need to know about global trade into one concise and absorbing book. Tom rightly points out that because problems and road blocks can exist at every turn that integrating his Six Tenets of Global Trade into every aspect of your supply chain is critical to your success. This book is hard to put down as each of the tenets is presented in the context of real stories of global trade. Intriguing! Everyone in global trade should have Doing Business Anywhere on their bookshelf."
--James A. Tompkins Ph.D., Chairman, CEO and Founder of Tompkins Associates., Inc.
"Challenges and opportunities are an integral part of today’s international trade environment. Not only do we have to secure the trade supply chain but we also have to facilitate the movement of legitimate goods across borders. For those of us involved in this form of economic activity, whether we are from the public or private sector, it is vital that we recognize the importance of international trade to the economic prosperity of the world’s nations. Its catalytic role in alleviating poverty, enhancing financial stability, and promoting social well-being can never be under-estimated. As the author of this book, Tom Travis, so rightly says, we are all actively involved in global trade as we go about our daily lives whether we consciously know this or not. Globalization too is part and parcel of the international trade landscape and it is imperative that one learns to navigate this terrain if one wants to succeed in the business environment of the 21st century. This is exactly what this book sets out to do. It provides the reader with six tenets of global trade backed by clear explanations as to how they should be applied in real-world situations involving a wide range of role-players. The book is an indispensable guide to trans-national economic operators, global business leaders and others who are part of the international customs and trade community as it provides an arsenal of tools that will enrich the quality of doing business globally. From taking advantage of trade agreements, to protecting your brand at all costs, to maintaining high ethical standards, Tom Travis' incredible understanding of the business world and the issues that impact on the trade environment make him the ultimate business coach. Indeed, the book captures the essential ingredients that are necessary to make today’s business men and women excel and win. This essential guide is a global winner and I highly recommend it for its insight and value-added leadership."
--Michel Danet, Secretary General, World Customs Organization
"With his Six Tenets of Global Trade, author Tom Travis will help CEOs everywhere get it right when it comes to global trade. He lays out the most important aspects of trade that businesspeople—especially those of us in the apparel industry - need to know in order to be successful. It's not easy to manage the numerous elements involved in forging trust-based and profitable trade relationships - relationships that benefit everyone involved. This incisive book helps businesspeople achieve just that. His lessons on branding and social responsibility in particular are hugely valuable for anyone just entering the worldwide trade arena. And even if you've been around the global block a few times, you'll learn something new and thought provoking. Travis's book is an essential read for anyone expanding their horizons globally. "
--Scott A. Edmonds, President & Chief Executive Officer, Chico's FAS, Inc.
"This book overflows with many valuable lessons for anyone who wants a better understanding of how global trade is shaping our world. It's a delightful surprise to find a business book that takes such a comprehensive look at global trade. Tom Travis's examples and tenets show that for global trade to truly be positive it must create sustainability in all of the areas involved."
--Pietra Rivoli, Author of The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Synopsis
Almost every business today is global, and commerce doesn't stop at national borders. If you want to start a new venture, you've got to organize, plan, operate, and execute with a global mindset. Navigating conflicting and confusing laws, dealing with different cultures, and operating in different countries is the reality of entrepreneurship today. Sometimes, the complex-ities can be overwhelming.
In Doing Business Anywhere, international trade and customs expert Tom Travis breaks down the global business basics and reveals the vital principles that apply to businesses across the globe, regardless of country, commodity, or culture. Using real examples and real industries to explain global commerce, Travis shares the keys to business success on the global stage:
Take Advantage of Trade Agreements: Leverage the benefits of free trade agreements to set up and operate competitive, profitable businesses throughout the world.
Protect Your Brand: Protect your brand through patents, copyrights, and trademarks. Protect your brand's reputation by ensuring your facilities and suppliers live up to ethical, labor, and environmental standards.
Maintain High Ethical Standards: What's legal in one country might not be in another. Maintaining high ethical standards is not only the right thing to do, it's the smart thing to do. It's better to be overcautious than under investigation.
Stay Secure in an Insecure World: New security measures require new levels of transparency in global companies, at every level of production and throughout the supply chain.
Expect the Unexpected: In global business, no matter how smart your strategy and plan, circumstances beyond your control will inevitably arise. Be prepared for anythingfrom an outbreak of the flu to a natural disaster to a terrorist attack.
All Global Business Is Personal: Globetrotting and relationship building are major components of international business success. It's vital that you meet and communicate with critical partners face to face.
These principles are essential for global business success in the twenty-first century. They apply across borders regardless of what kind of business you do. Embracing these tenets of global trade is the key to doing business anywhere.
Synopsis
Praise for Doing Business Anywhere
"Through his principles of global trade and real-life examples, Travis will help you find your seat at the globalization table. If you want to understand the universal themes for global expansion, read this book."
George Feldenkreis
Chairman and Chief Executive Officer, Perry Ellis International
"Doing Business Anywhere is an excellent book for any businessperson who thinks globally. The tenets of global trade Travis outlines are the fundamental building blocks for global business. Read this book, then read it again."
Rodney M. Birkins Jr.
former senior vice president, Worldwide Sourcing, Sears, Roebuck and Co.
"Travis's Doing Business Anywhere is a book long overdue for the business executive in the twenty-first century. The chapter on protecting your brand at all costs is a real eye-opener!"
Lewis J. Korman
former chief operating officer, Columbia Pictures Entertainment, and chairman of Columbia's Motion Picture Division
"Doing Business Anywhere provides a new way of thinking about 'going global.' This book serves as an effective change agent at a time when leaders and managers need this information the most."
Jerry Cook
Vice President, Government and Trade Relations, Hanesbrands Inc.
About the Author
Tom Travis is Managing Partner at Sandler, Travis & Rosenberg, P.A., a leading international trade and customs law firm. He serves as chairman of Sandler & Travis Trade Advisory Services, which provides management services on customs compliance and security matters for global companies. The firms have offices throughout the United States and in Canada, Asia, and South America. He has been an active advisor to multinational corporations and governments on trade issues for more than thirty years.
Table of Contents
Chapter One. The Tenets of Global Trade – Emerging Trends in.
International Business.
Chapter Two. Take Advantage of Trade Agreements – Think Outside the.
Border.
Chapter Three. Protect Your Brand at All Costs.
Chapter Four. Maintain High Ethical Standards.
Chapter Five. Stay Secure in an Insecure World.
Chapter Six. Expect The Unexpected.
Chapter Seven. All Global Business is Personal.
Chapter Eight. Transparency and The Tenets of Global Trade.
Notes.
Appendix A. Nafta in a Nutshell.
Appendix B. Listing Of All Current U.S. Preference Programs And.
Partners.
Appendix C. Matrix.
Appendix D. “Cotton Trousers Imports in Dollars”.
Appendix E. Comparison Of Labor Rights And Environmental Protection.
Provisions For Various Free Trade Agreements.
Appendix F. “337 Audio Circuit Exclusion Order”.