Synopses & Reviews
Computerized Hyperlinks / Process Description / Instructions: Characteristics, Strategy, Hyperlinked Instructions / Case Study / Exercises / Check It Out - Useful Web Sites 9. Communication Strategies (3): Persuasion Persuasive Strategies: Intellect versus Emotion / Targeting the Intellect: Logical Argumentation: Deductive Strategy, Inductive Strategy, Syllogisms, Logical Fallacies, A Note on Ethics / Targeting the Emotions: AIDA: Attention, Interest, Desire, Action, A Note on Ethics / Choosing a Strategy / Case Study / Exercises / Check It Out - Useful Web Sites 10. Common Products (1): Letters, Memos, Faxes, and E-mail Letters: Block and Modified Block, Letter Conventions, Simplified Format / Memos / Faxes: Fax Conventions, A Note on Ethics / Email: The Privacy Issue, Netiquette / Case Studies / Exercises / Check It Out - Useful Web Sites 11. Common Products (2): Reports, Summaries, and Abstracts Definitions and Distinctions / Reports Overview: Rationale, Hierarchy, Level of Technicality / Informal Reports: Single Focus, Varied Product Format, Length, Content Type, Classification / Categories: Informative Reports, Analytical Reports / Formal Reports: Characteristics / Summaries and Abstracts: Categories, Content and Length, Content Summary Process, An Ethical and Cultural Aside / Case Study / Exercises / Check It Out - Useful Web Sites 12. Common Products (3): Proposals Classification of Proposals: Solicited Internal, Unsolicited Internal, Solicited External, and Unsolicited External / CMAPP Implication / Informal and Formal Proposals: Structure / General Considerations / Case Study / Exercises / Check It Out - Useful Web Sites 13. Effective Presentations The CMAPP Approach to Presentations: Context, Message, Audience, Purpose, Product / Audience Analysis: Age Range, Cultural Background, educational Level, Occupation, Political and Religious Affiliation, Sex, Socioeconomic Status / Purpose: Descriptive, Informative, Instructive, Persuasive, Overlap / Conquering Stage Fright / The Development Process: Steps / Types of Delivery: Manuscript, Memorized, Impromptu, Extemporaneous / Elements of the Presentation: Introductory Segment, Body, Concluding Segment, Paralinguistic Features, Dress, Confidence and Presence, Eye Contact, Posture, Movement, Facial Expressions, Gestures, Volume, Speed, Tone, Pitch, and Intonation, Pronunciation and Enunciation, Hesitation Particles, Time Management / Visuals and Visual Aids: Handouts, Props, Overhead Projector, Data Projectors, Computer Presentations / After the Presentation: An Ethical Aside / Case Study / Exercises / Check It Out - Useful Web Sites 14. Seeking Employment Gambling / The Employment Application Package / Preparation / Cover Letters: Rationale, Content, Form, Format / Resumes: Message, Audience, Purpose, Product, Length, Type, Chronological Resumes, Functional Resumes, Entry-Level Resumes, Electronic Resumes / Interviews: Interview Tips, Commonly Asked Interview Questions, Legal Issues Regarding Questions, Follow-up / Case Study / Exercises / Check It Out - Useful Web Sites 15. The Importance of Language Use Overview / Parts of Speech / Nouns / Pronouns / Verbs / Adjectives / Adverbs / Prepositions / Conjunctions / Interjections / Sentence Parts and Sentence Structure / The Subject in a Sentence / The Predicate in a Sentence / Compound Predicate / Objects and Subject Compliments / Clauses Phrases, and Fragments / sentence Structures / Subject-Verb Agreement / Pronoun-Antecedent Agreement / Third Person Pronoun Agreement / Parallel Construction / Punctuation / The Period / The Question Mark / The Exclamation Point / The Comma / The Semicolon / The Colon / The Dash / The Hyphen / Quotation Marks / Parenthesis / The Apostrophe / Abbreviations / Capitalization / Number Expression / Check it out - Useful Web Sites Index
Synopsis
Intended for the introductory Communications course for Engineering students, this book will also serve as a workplace guide for practicing engineers. Predicated on the successful dynamic analysis model CMAPP (context, message, audience, purpose and product), this practical guide provides students with a variety of communication strategies, along with help in creating the types of proposals, reports, memos, letters etc. most appropriate for the workplace. Interrelated case studies and exercises help to develop the critical thinking and planning skills essential for engineering students, and the importance of both ethical and cultural considerations in the development of effective communications is stressed throughout the book.
Synopsis
Leonardos Mechanisms / Simple Technical Description / Complex
About the Author
David Ingre is in the Department of Applied Communication at Kwantlen University College and has taught a variety of business/technical writing and communication courses in college, university, continuing education, and corporate training programs for over 25 years. He owns a consulting service that specializes in curriculum development, business communication courses and seminars, creation of promotional and marketing texts, and specialized correspondence. Mr. Ingre also develops instructional designs for computerized tutorials and workplace training manuals.
Table of Contents
1. Building a Foundation The Relevance of Engineering Communication / Characteristics of Engineering Communication: Necessity for a Specific Audience, Integration of Visual Elements , Ease of Selective Access , Timelines , Structures / Ethics: Definitions, Codes of Ethics,/ Applications, Conclusion / Cultural Impact: Cultural Preferences, Cultural Referents / The Issue of Gender / Correct