Synopses & Reviews
Business Studies: AS Level and A Level has been written for students studying the Cambridge International Examinations syllabus in AS and A Level Business Studies and has been endorsed by CIE. The key feature of this book is the international perspective it adopts to business strategies and decisions. Each chapter contains essential material for understanding Business Studies principles and techniques. There are also many activities and case studies, most of them based on actual businesses. The content and depth of the book make it also very suitable for students following syllabuses from other examination boards. The book is also valuable as an introductory text for first year undergraduate students of Business Studies and related disciplines.
Synopsis
Written to help all AS and A Level Business Studies students and endorsed by CIE
Synopsis
Matches the CIE syllabus in Business Studies and endorsed by CIE
Synopsis
The distinctive feature of this book is the international perspective it adopts on business. Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. • Essential material for understanding Business Studies principles and techniques. • Activities and case studies based on actual businesses. • Includes examination-style questions.
Table of Contents
INTRODUCTION; UNIT 1: BUSINESS AND THE ENVIRONMENT; UNIT 2: MARKETING DECISIONS; UNIT 3: PEOPLE IN ORGANISATIONS; UNIT 4: OPERATIONS MANAGEMENT DECISIONS; UNIT 5: BUSINESS ACCOUNTING AND FINANCE; UNIT 6: NUMERATE TECHNIQUES FOR BUSINESS STUDIES; UNIT 7: REVISING FOR EXAMINATIONS