Synopses & Reviews
'Business Communications is a concise, current, and practical text for international business students in today\'s global economy. This text uses the case-study method to develop students\' general communication and vocabulary skills as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.'
Synopsis
Business Communications is built around the case study method. It puts students into various business situations and asks them to solve them. The text develops students' general communication skills as well as international business acument. This innovative case study approach puts students in the center of the action, where they can practice making business decisions and solving real business problems.
Synopsis
Based on case studies, this text provides students with realistic business problems to solve.
Synopsis
Business Communications is a concise, current, and practical text for international business students in today's global economy.
Synopsis
Business Communications is a concise, current, and practical text for international business students in today's global economy.
Table of Contents
'Case 1: Job Search; Case 2: Investment; Case 3: Finance; Case 4: Marketing/Negotiations; Case 5: Labor Relations; Case 6: Environment and Business Leaders\' Social Responsibility; Case 7: Business Organization and Management; Case 8: Business Organization and Management; Case 9: Banking; Case 10: Marketing; Case 11: Marketing; Case 12: Environment; Case 13: International Trade; Case 14: Business Organization and Management\n
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