Synopses & Reviews
Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
About the Author
Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.
Table of Contents
1. The Fashion Industry 2. History of Fashion 3. Basic Fashion Marketing 4. Fashion Economics 5. Fashion Marketing Centers and Designers 6. Promoting a Fashion Image 7. Using Technology in Fashion Marketing 8. Visual Merchandising 9. Making Data-Driven Decisions 10. Creating a Fashion Business 11. Laws and Ethics 12. Fashion Marketing Careers