Synopses & Reviews
Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.
Synopsis
A basic text that encompasses key business concepts and incorporates new business principles and practices. The text will also focus on how businesses are operated and managed.
Synopsis
Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Updated content, computer applications, and Internet activities bring the world of business into your classroom.
About the Author
Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies. He recently retired from North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
Table of Contents
Chapter 1: Characteristics of Business, Chapter 2: Social and Ethical Environment of Business, Chapter 3: Economic Environment of Business, Chapter 4: International Environment of Business, Chapter 5: Proprietorships and Partnerships, Chapter 6: Corporate Forms of Business Ownership, Chapter 7: Legal Aspects of Business, Chapter 8: Technology and Information Management, Chapter 9: Organizational Communications, Chapter 10: Management Functions and Decision Making, Chapter 11: The Manager as Leader, Chapter 12: Planning and Organizing, Chapter 13: Implementing and Controlling, Chapter 14: Financial Records in a Business, Chapter 15: Financial Analysis of a Business, Chapter 16: Financing a Business, Chapter 17: Financial Services, Chapter 18: Credit and Collections, Chapter 19: Business Risks and Insurance, Chapter 20: Production and Operations Management, Chapter 21: Nature and Scope of Marketing, Chapter 22: Product Development and Distribution, Chapter 23: Purchasing, Pricing, and Promotion, Chapter 24: E-Commerce, Glossary, Index