Synopses & Reviews
Multinational Management uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By thoroughly examining comparative management issues, it reveals the strengths and weaknesses of competitors and shows how to adapt organizational practices. Cullen also covers the following key topics: formation and implementation of strategies in the global environment, building strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.