Synopses & Reviews
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
Synopsis
Business Ethics fulfills the need for a practical, applied text at the core of the ethics course or used as a supplement in other undergraduate and graduate courses. This accessible, up-to-date text covers the complex environment in which managers confront ethical decision making. Through this managerial framework, the authors cover the overall concepts, processes, and best practices associated with successful business ethics programs--helping students to see how ethics can be integrated into key strategic business decisions. Pedagogical tools help students to prepare for real-world ethical dilemmas instead of focusing on intellectual reasoning or a philosophical discussion of ideas.
About the Author
Dr. O. C. Ferrell (Ph.D., Louisiana State University) is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management at the University of New Mexico. Dr. Ferrell?s has a distinguished teaching career including being a Distinguished Professor of Business Ethics at the University of Wyoming, Marketing Chair at Colorado State University, Professor of Marketing and Business Ethics at the University of Memphis, professor at the University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University. His MBA and BA degrees are from Florida State University. Needless to say his teaching career is broad including courses up and down the marketing curriculum?both domestically and internationally. Dr. Ferrell is also an accomplished author with contributions within 17 books and more than 75 articles. Dr. Ferrell has served as an expert witness in many high-profile civil litigation cases related to marketing ethics. More recently he has assisted international corporations and worked with state regulatory agencies in modifying marketing programs to maintain compliance with both ethical and legal requirements. He has appeared on the NBC Today show and he has been quoted in national papers such as USA Today.John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the Journal of Macro Marketing, Journal of Business Ethics, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988.Dr. Linda Ferrell teaches at the University of New Mexico. In addition to this text, Dr. Ferrell has coauthored BUSINESS and SOCIETY with O. C. Ferrell and Debbie M. Thorne. She completed her Ph.D. at the University of Memphis. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published articles in the Journal of Business Ethicsand the Case Research Journal.
Table of Contents
I. AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. II. ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. III. THE ETHICAL DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. IV. IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Implementing and Auditing Ethics Programs. 10. Business Ethics in a Global Economy. V. CASES. 1. Wal-Mart: The Challenge of Managing Relationships with Stakeholders. 2. The Coca-Cola Company Struggles with Ethical Crises. 3. The Fall of Enron: A Stakeholder Failure. 4. Tyco International: Leadership Crisis. 5. Martha Stewart: A Brand in Crisis. 6. Verizon: The Legacy of WorldCom and MCI. 7. Arthur Andersen: Questionable Accounting Practices. 8. Sunbeam Corporation: "Chainsaw Al" and Greed. 9. Global Crossing: Inflated Sales Lead to Bankruptcy. 10. Firestone: A Reputation Blowout. 11. Microsoft: Antitrust Battles. 12. Nike: From Sweatshops to Leadership in Employment Practices. 13. The Healthcare Company: Learning from Past Mistakes? 14. PETCO Develops Successful Stakeholder Relationships. 15. Texas Instruments Creates a Model Ethics and Compliance Program. 16. Starbucks' Mission: Responsibility and Growth. 17. Home Depot Implements Stakeholder Orientation. 18. New Belgium Brewing: Ethical and Environmental Responsibility.