Synopses & Reviews
Jack Carew, one of the most dynamic and innovative sales training consultants in America today, offers his ten unique strategies of
Positional Selling for sales-people in every area. Whether you're selling ideas, products, or even yourself, you'll benefit from the precise, standard-setting methods shared with thousands of top sales professionals from Fortune 500 companies and major corporations around the world. Discover the Positional Selling strategies that will
change your life as a salesperson:
* You'll never feel like an unwelcome guest -- if you ASSUME THE RESPONSIBILITY
* You'll never use the language of a loser -- if you BRING YOUR ENERGY TO THE CUSTOMER
* You'll never have a rejection hangover -- if you MAKE THE CUSTOMER PART OF THE SOLUTION
* You'll never make a spray-and-pray sales call -- if you FIND THE AREA OF OPPORTUNITY
* You'll never fumble over an objection -- if you INVEST IN THE RELATIONSHIP
* You'll never lose a customer -- if you TAKE THE LEAD
With Jack Carew's help, you'll learn how to develop new business, expand accounts and revitalize marginal accounts. You'll also master the human dynamics of selling, and make yourself an indispensable partner as you listen, acknowledge, explore and respond. You'll be selling with powerful, productive new energy-and You'll Never Get No For An Answer!
Review
San Francisco Examiner In his easygoing style, Carew leads you through his 10 strategies....And Carew's advice is valuable beyond sales. As Carew's son Kieran says: "Life is one big sales call."
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Og Mandino author of The Greatest Salesman in the World One of the most powerful and helpful books on Salesmanship that I have ever read. Even an "Old Pro" will give himself a raise if he follows Jack Carew's Strategies of Positional Selling.
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Ken Blanchard, Ph.D. coauthor of The One Minute Manager If you've never read a book on how to sell, or if you've read them all -- this is the one that really works!
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Cynthia L. KnutsonFirst Interstate Bank of DenverJack Carew's book...balances sophistication with sensitivity and authenticity.
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Rick Ukena MCI Telecommunications Corporation, Washington, D.C. A must for all sales professionals...
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Kenneth Blanchard co-author of The One-Minute Manager Is for anyone who ever wanted to get a point across to someone else. It's for anyone who ever wanted to Sell something to someone else....The Carew strategies transcend the practical by combining the disciplined approach of an outstanding sales professional with the gentler skills of a person who has Developed Human Resources to their furthest potential.
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Cynthia L. Knutson First Interstate Bank of Denver Jack Carew's book...balances sophistication with sensitivity and authenticity.
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Miami Herald Simple...effective...This is not the credo of a Pollyanna, for Carew is a successful salesman...Sincere positional sellers ought to have customers lined up around the block.
About the Author
From the headquarters of Carew International in Cincinnati. Ohio,
Jack Carew runs the most advanced sales training program in the world. Thousands of salespeople are using Jack Carew's Positional Selling® techniques and achieving record-breaking results in intensive sales, management, and executive development programs throughout North America, Europe, South America, Asia, and Africa.
Table of Contents
ContentsTo the Reader
1. This Book Is About You
2. You Make the Difference
3. The First Strategy for Positioning: TAKE THE LEAD
4. The Second Strategy for Positioning: STOP LOOKING OUT FOR NUMBER ONE
5. The Third Strategy for Positioning: INVEST IN THE RELATIONSHIP
6. The Fourth Strategy for Positioning: BRING YOUR ENERGY TO THE CUSTOMER
7. The Fifth Strategy for Positioning: GET ORGANIZED!
8. The Sixth Strategy for Positioning: FIND THE AREA OF OPPORTUNITY
9. The Seventh Strategy for Positioning: MAKE THE CUSTOMER PART OF THE SOLUTION
10. The Eighth Strategy for Positioning: ASSUME THE RESPONSIBILITY
11. The Ninth Strategy for Positioning: PUT IT IN WRITING
12. The Tenth Strategy for Positioning: BECOME THE ONLY CHOICE!