Synopses & Reviews
Synopsis
An inspirational guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author, a highly successful lettering artist and graphic designer, demonstrates the principles of letterforms, the use of basic tools, and the many varied techniques and media -- airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation -- which allow professionals to create unique lettering effects. Building upon the current growth of interest in typographic excellence, this book will heighten awareness of lettering as a keystone of graphic design success.
Brody Neuenschwander is a lettering artist, graphic designer and lecturer in calligraphy. His work has been frequently reproduced in books and magazines and is represented in public and private collections.
Description
Includes bibliographical references (p. 156-157) and index.