Synopses & Reviews
The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack.
In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred -- we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the market and revolutionizing business.
After tracking the performance of 5,000 companies worldwide over the past six years, Wiersema discovered that just a few hundred of them -- the new market leaders -- exert tremendous influence on the growth and shape of the new economy. Wiersema offers totally new yardsticks for assessing a company's success. He explains why traditional measures, such as size of company or total sales, are no longer adequate markers of a company's competitive prowess or future prospects. By providing new indexes for sales growth and market value, Wiersema shows readers how to recognize the movers and shakers in any industry -- whether Internet paced or more traditional. He identifies today's 100 most influential global businesses and explains what makes the new leaders so powerful and what strategies they use to grow twice as fast as their competitors. In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this pathbreaking new book.
Synopsis
The bestselling coauthor of
The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack.
In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention. Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred -- we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource. The New Market Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the market and revolutionizing business.
After tracking the performance of 5,000 companies worldwide over the past six years, Wiersema discovered that just a few hundred of them -- the new market leaders -- exert tremendous influence on the growth and shape of the new economy. Wiersema offers totally new yardsticks for assessing a company's success. He explains why traditional measures, such as size of company or total sales, are no longer adequate markers of a company's competitive prowess or future prospects. By providing new indexes for sales growth and market value, Wiersema shows readers how to recognize the movers and shakers in any industry -- whether Internet paced or more traditional. He identifies today's 100 most influential global businesses and explains what makes the new leaders so powerful and what strategies they use to grow twice as fast as their competitors. In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this pathbreaking new book.
Synopsis
The bestselling author of "The Discipline of Market Leaders" offers new benchmarks for ranking businesses in the new economy and examines the practical strategies that set winning companies apart from the pack.
About the Author
Fred Wiersema is a Diamond Fellow and founder of the Center for Market Leadership at DiamondCluster, the global business strategy and technology solutions firm. A renowned business strategist and sought-after lecturer, Wiersema's action-provoking insights continue to push the parameters of market leadership. Among his previous books is the influential bestseller The Discipline of Market Leaders. Earlier in his career, he held executive positions in industry and management consulting. Born in the Netherlands, Wiersema holds a doctorate in business administration from Harvard Business School. He and his family live in the Boston area.
Table of Contents
Contents
- Meet the New Market Leaders
- Where Do They Lead?
- Where Have All the Customers Gone?
- What's New About the New Market Leaders?
- Discover the New Customers
- Entice the Searchers
- Case in Point -- Yahoo!
- Reassure the Streamliners
- Case in Point -- EMC
- Free Up the Delegators
- Case in Point -- Solectron
- Team Up with the Collaborators
- Case in Point -- UPS
- Take and Keep the Lead
Appendix One: The Basis for the Research
Exhibits: The Top 200 New Market Leaders
The Non-U.SMarket Leaders
Appendix Two: Spring 2001 Update
Acknowledgments
Index