Synopses & Reviews
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.
Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning. Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.
Review
"More so than competing, simpler books, it provides the in-depth tools for analysis and review." - The Midwest Book Review
Synopsis
Written for entrepreneurs, executives, and students, "The Business Plan Workbook" is a guide to all aspects of business planning. Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, "The Business Plan Workbook" brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.
About the Author
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management in the UK, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, also published by Kogan Page.
Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.Robert Brown directed the Graduate Enterprise Program at Cranfield where he led a course on entrepreneurship.
Table of Contents
How to use the workbook
Why prepare a business plan?
What backers look out for
Phase 1: History and position to date
Assignment 1: Business purpose and aims
Assignment 2: A description of your business
Assignment 3: A description of your products and/or services
Phase 2: Market research
Assignment 4: Customers
Assignment 5: Competitors
Assignment 6: A plan for market research
Phase 3: Competitive business strategy
Assignment 7: Pricing
Assignment 8: Advertising and promotion
Assignment 9: Place and distribution
Phase 4: Operations
Assignment 10: The selling methods plan
Assignment 11: Making, outsourcing and supplies
Assignment 12: People and related administrative procedures
Assignment 13: Legal and regulatory factors affecting operations
Assignment 14: Building a website
Assignment 15: Communication systems
Phase 5: Forecasting results
Assignment 16: The sales forecast
Assignment 17: Pro forma cash-flow statement
Assignment 18: Pro forma profit and loss statement
Assignment 19: Pro forma balance sheet
Assignment 20: Break-even analysis
Assignment 21: Financing requirements
Phase 6: Business controls
Assignment 22: Financial controls
Assignment 23: Sales and marketing controls
Assignment 24: Other business controls
Phase 7: Writing up and presenting your business plan
Assignment 25: Writing up and presenting your business plan
Appendix : Sources of business help, information and advice
Index