Synopses & Reviews
Synopsis
Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.
What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.
It shows you how to:
- define your strategic data assets and data audience
- gather the required data and put in place new collection methods
- get the most from predictive analytics and machine learning
- have the right technology, data infrastructure and key data competencies
- ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.
Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Synopsis
Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.
Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Synopsis
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category
Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.
Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).