Synopses & Reviews
Smart cards are currently in widespread use throughout Europe, Asia and South America for making electronic cash, debit and credit payments as well as for a variety of other uses. It is anticipated that within 4 years, over 2.5 billion smart cards will be in use worldwide--with over 25% of that activity expected to be in the U.S. within the next year, smart card pilot programs will emerge in the United States, led by a consortium of banks, telephone companies, transit authorities, the government, and major credit cards. Despite the fact that this new form of commerce is rapidly approaching, very few companies are prepared to make the critical strategic and investment decisions that this revolutionary technology will demand. Smart Cards: Seizing Strategic Business Opportunities brings readers face to face with the potential impact of the smart card and provides insights on implementing new technologies and innovations. This book helps develop plans, implement solutions and navigate through the myriad investment decisions impacting their introduction and anticipated consumer acceptance of the smart card. Smart Cards will enable the reader to: Develop a model business proposition for introducing a variety of smart card applications' Re-define their markets and their applications, as well as identify potential smart card partners; Minimize the learning curve for launching and implementing a smart card program.
Synopsis
Similar in size and shape to a credit card, smart cards store and process information on an integrated microprocessor chip embedded in the card. Smart cards are now used extensively in Europe, Asia and South America for making electronic cash, debit and credit payments, information management and storage and a host of other useful applications. While the United States in behind Europe in acceptance and widespread usage of smart cards, it is estimated that by the year 2000 more than 2.5 billion smart cards will be in 25 percent of U.S. households. Financial services, transportation, telecommunications, healthcare, education - whatever your field, smart cards will soon have an unprecedented and far-reaching impact. Smart Cards: Seizing Strategic Business Opportunities brings you face to face with the growing impact of the smart card, and provides insights on implementing and profiting from new technologies and innovations. Written by leading experts drawn from Smart Card Forum and including specific and informational scenarios of smart card use in everyday life, Smart Cards brings you facts and figures that will allow you to: create a business model for introducing a variety of smart card applications; define your markets in terms of card usage and identify potential smart card partners; make financial projections, while anticipating legal and regulatory hurdles; and flatten your learning curve as you develop market trial implementation plans. Prepare yourself and your company to make the critical strategic and investment decisions this revolutionary technology will demand. Smart Cards brings you the latest facts and opinions, in chapters written by leaders in this expanding field - 20members of the cutting-edge Smart Card Forum - and gives you a head start in understanding and preparing for this new technology.
Description
Includes bibliographical references (p. 299-301) and index.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide