Synopses & Reviews
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
Review
Weingand has produced an ambitious, dense, and readable work which emphasize organizational, management and behavioral theory in a library setting...This book is recommended for all public library collections, regardless of size.Public Library Quarterly
Synopsis
In an era of accountability. this work offers sound principles of library management that are grounded in a marketing response to community needs.
Description
Includes bibliographical references (p. 173-177) and index.
About the Author
DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.