Synopses & Reviews
A former Mossad undercover agent and millionaire entrepreneur draws on the Mossad's code of conduct and his own deep-cover exploits to create a guide for today's executive who understands that business is war.
You've Heard it Said Before: Business is War. No One knows that better than Gerald Westerby, an entrepreneur who has founded and successfully managed businesses by using his training as an undercover combatant for the Mossad, Israel's elite clandestine special operations organization. As a deep-cover combatant, Westerby's assignments took him into enemy territory, where he operated businesses as fronts for intelligence gathering and covert operations, including the running of a scuba diving resort in the Sudan from where thousands of dying Jewish refugees were smuggled to Israel.
Now the business secrets of the Mossad are revealed, intertwined with Westerby's riveting accounts of his exploits in the field. This invaluable guide provides lessons gleaned from conducting successful businesses around the world, often under hostile conditions. In the tradition of Sun Tzu's Art of War, Gerald Westerby teaches executives to become modern warriors in today's high-stakes business arena.