Synopses & Reviews
- Provides real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions.
- Builds on authors' previous strong behavioral coverage to better target this current and "hot topic" in business.
- Includes general updates and revisions throughout including sections on behavioral economics, game theory, and price theory, and new problems for every chapter.
- Improves on existing content and integrates more of this content throughout.
- Biggest section is on the interface between public and private and integrates theory with extensive real-world applications that begin simply and are progressively applied to more and more challenging applications.
Synopsis
An introduction to managerial economics for students and professionals
Managers face decisions every day, and this book examines the main ones managers must address that can be guided by economic analysis. Managerial Economics, 8th Edition is suitable for undergraduate students and MBA candidates, as well as executives and other business professionals. The role of economics in management is presented in three main sections. The sections cover: pricing decisions, market competition, and decision-making applications. Topics addressed within the book's sections range from monopolies and oligopolies to demand analysis and optimal pricing.
Synopsis
Samuelson & Marks' Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.