Synopses & Reviews
The Next Africa will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the worlds margins to the global mainstream.
In the coming decades the magnitude of Africas markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africas progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story.
Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africas relationship to the world.
Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts.
The Next Africa introduces readers to the continents burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africas transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continents success together.
Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be “The Hopeless Continent”, nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress.
The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
Synopsis
After decades of resting on the worlds economic margins, Africa is in the midst of tectonic transformation, redefining itself as a source of innovation and a destination for capital investment.
Synopsis
The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream.
In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story.
Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world.
Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts.
The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together.
Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent," nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress.
The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.
Synopsis
When most Americans think of Africa, what leaps to mind is a long list of problems: genocide, civil strife, corruption, exploitation, AIDS, famine, poverty, disease, displacement and many more. It is a bleak and discouraging image, one that has persisted for generations. This book aims to change it for good.
A paradigm-shifting guide to the events, trends, and people reshaping African countries and their relationship to the world, The African Miracle persuasively argues that, throughout the coming decades, the magnitude of Africas business developments will intersect with other global trends and permanently transform the continent. Having spent years on the ground researching and reporting on African business, Jake Bright and Aubrey Hruby are ideally positioned to give readers the inside story on what has recently become headline-grabbing news. So too do they understand that Africa is not one nation, nor is it populated by one people, and their nuanced account is sensitive to the many challenges still facing the continent.
From global investment seminars to corporate boardrooms, from Hollywood studios to Italian runways, the excitement surrounding Africa has grown from the isolated murmurs of think-tank economists to a roar of opportunity the world can no longer ignore. Packed with anecdotal, statistical and cultural analysis, The African Miracle is the perfect resource for those seeking an informed entry point to this exciting and extremely relevant conversation.
About the Author
JAKE BRIGHT is a writer, consultant, and Whitehead Fellow of the Foreign Policy Association focusing on global finance, business, and Africas transformation. He contributes as an editor and independently for publications including The Financial Times This Is Africa, Bloomberg LP, U.S. News & World Report and The Atlantics Quartz. Bright speaks frequently on international business topics in media and thought leadership forums.
AUBREY HRUBY is an advisor to investors and companies doing business in Africa. In her decade of working across 20 plus African countries as the former Managing Director of the Whitaker Group and through her own companies, she helped to facilitate over $2 billion in investment and capital to the region. She is a Fellow at the Atlantic Councils Africa Center and speaks regularly on African business issues.