Synopses & Reviews
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about.
About the Author
Jonathan Sutherland and
Diane Canwell are both experienced writers. They are the authors of a number of successful key reference and textbooks including
Marketing Campaigns (1998),
Organisation Structures and Processes (1997) and
Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
Table of Contents
Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically