Synopses & Reviews
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.
Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
Synopsis
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include: - Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
Synopsis
This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.
- Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition
- Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia
- Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text
- Additional support including teaching notes and a selection of downloadable cases is available at www.blackwellpublishing.com/grant.
About the Author
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. In 2006 he won the Strategic Management Society 'decade award' for his SMJ article on knowledge.
Table of Contents
Preface.
Acknowledgments.
1. Madonna.
2. Laura Ashley Holdings plc: The Battle for Survival.
3. The US Airline Industry in 2007.
4. Ford and the World Automobile Industry in 2007.
5. Wal-Mart Stores Inc., 2007.
6. Manchester United: The Glazer Takeover.
7. Eastman Kodak: Meeting the Digital Challenge.
8. Organizational Restructuring within the Royal Dutch Shell Group.
9. Harley-Davidson, Inc., January 2007.
10. Raisio Group and the Benecol Launch.
11. Rivalry in Video Games.
12. Eni SpA: Building an International Energy Major.
13. Birds Eye and the UK Frozen Food Industry.
14. Outback Steakhouse: Going International.
15. Euro Disney: From Dream to Nightmare.
16. Richard Branson and the Virgin Group of Companies in 2007.
17. Jack Welch and the General Electric Management System.
18. Jeff Immelt at General Electric, 2001–2006.
19. AES Corporation: Rewriting the Rules of Management