Synopses & Reviews
Imagine walking into your next interview thoroughly prepared, relaxed, confident, and ready to present yourself as the best candidate for the job. Now picture yourself getting that much anticipated phone call from the hiring manager saying, "You have really impressed us, and we would love to have you join our company. When can you start?" ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB is filled with information every job seeker needs to know to win interviews and land jobs in today's rapidly changing and hypercompetitive job market. Introducing a new approach called Active Interviewing, this book provides strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical and well-worn interview suggestions, such as how to answer questions, what to wear, how to give a good handshake, and how to project a positive attitude, this book focuses on proven higher-level strategies that win interviews. These include actively using personal branding to convey a potent "hire me" message, using sales techniques, developing an interview presentation to powerfully showcase information the interviewer needs to know to make an informed hiring decision, and implementing an effective after-interview follow-through plan. This is the only interview book that demonstrates a powerfully persuasive interview approach and integrates with an online site where readers will find resources to prepare for interviews and develop an interview-winning presentation. ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB gives job candidates a competitive edge for today's job market that helps them secure jobs they love and earn the money they deserve.
Synopsis
Outshine the competition in any interviewing situation with the unique, presentation-based approach to job interviews found only in Kramer's ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB. This unique book provides the strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical interview suggestions, such as dress, handshakes, or answering questions, this book focuses on higher level interview strategies, including company research, personal branding, interviewing presentation and sales, developing strategic action plans and follow-through. Job interviewees learn how to apply proven sales strategies to the interview process in any the industry, particularly for professional-level positions. This is the only interview book that not only demonstrates a powerfully persuasive presentation approach but also integrates an online interactive tool. Each new book includes an online subscription to www.interviewbest.com with interview presentation tools that visually communicate how the job candidate's unique skills make him or her the best choice for the job. ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB is the first book to put today's job candidate in the position to drive the interview process and secure the job.
Table of Contents
Introduction. 1. Job Search as a Sales Process. Developing Your "Sales and Marketing" Materials. Prospecting for Job Opportunities. Your Sales Call (Interview). 2. The Interview as a Sales Call. Consultative Selling Overview. The Interview as a Consultative Sales Call. 3. Preparing for an Interview. Company Research. Interviewer Research. Personal Branding. Critical Job Requirements. Preparing Powerful Questions. Developing Your Interview Presentation. 4. How to Manage Your Interview. Interviewing: A Review of Basic Interview Skills. Guiding - Not Controlling - Your Interview. Presentation Skills. Telling Stories. Selling Yourself in the Interview. Using Your Presentation Effectively in the Interview. 5. Following Through After the Interview. Follow Through to Continue the "Sales Process". Writing Effective Follow-Through Letters. Strategies for Contacting and Staying Connected to the Hiring Manager. Alternate Scenario 1. Using a Presentation to Ask for a Raise or a Promotion. Alternate Scenario 2. Using a Presentation in a College Interview. Appendix A. The 100 Best Interview Resources on the Web. Appendix B. The 100 Best Personal Branding Resources on the Web. Appendix C. The 100 Best Sales Resources on the Web. Appendix D. The 100 Best Presentation Resources on the Web.