Synopses & Reviews
Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.
Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.
Synopsis
Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.
Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.
Table of Contents
AcknowledgementsA note to the reader...Chapter 1 Mass Communications and Contemporary CultureChapter 2 Media Studies and Media LiteracyChapter 3 AdvertisingChapter 4 TelevisionChapter 5 Radio and MusicChapter 6 Print MediaChapter 7 Movies and VideoChapter 8 The InternetChapter 9 New MediaChapter 10 Disaggregation and ConvergenceChapter 11 Mass Communications and the Legal EnvironmentChapter 12 GlobalizationChapter NotesGlossaryIndex