Synopses & Reviews
If you're interested in opening a quaint cafe in the country with your lover, you might want to peruse In the Pink: The Making of Successful Gay and Lesbian Owned Businesses before you do. This smart and practical guide is a great motivational tool to start your own successful business, even if you're not sure exactly where to begin. You'll get personal insight into what over 650 gay and lesbian entrepreneurs have to say about why and how they started their businesses and--most importantly--what they do to keep them open, profit-producing businesses today.In the Pink is a positive yet real-life view of gay and lesbian business ownership. You'll get practical, useful tips on having a gay-focused business, being partners with your partner, managing gay employees, and much, much more You'll find a broad and far-reaching array of research and anecdotes from a number of successful gay- and lesbian-owned businesses from a wide geographical region. In addition, you'll get personalized help on general issues, such as motivation, personality, finance, marketing, planning, and management--but from a gay perspective. As a business owner, you'll be absolutely tickled pink when you read about: what the nation's oldest gay and lesbian magazine says about the day-to-day challenges of running a business why and how some of the largest gay and lesbian businesses in the country got started what makes the most successful gay and lesbian owned travel companies really fly how to out your business what to do about AIDS-related concernsFor academics, entrepreneurs, and employees alike, In the Pink will fit well into your life's needs, whether you're a professor heading a gay and lesbian business seminar, a gay or lesbian university graduate seeking a promising job, or a self-starter looking for sound guidance and business savvy. Without a doubt, the inspiration and often entertaining hands-on advice you'll find gathered for you here will guarantee you'll find yourself in the green as well as in the pink.
Synopsis
Readers of In the Pink will gain practical, useful tips on running and starting a gay-focused business, being partners with their partners, managing gay employees, and much more. In the Pink also gives the reader personalized help on general issues such as motivation, personality, finance, marketing, planning, and management from a gay perspective. It tells you how to find a mentor, how to apply for a bank loan, how to market to the gay and non-gay communities, whether or not your business should come out, and much more.
Synopsis
In the Pink: The Making of Successful Gay and Lesbian Owned Businesses is a general guide and motivational tool for gays and lesbians who currently own or are interested in owning their own businesses. It offers a real-life view of gay and lesbian business ownership, with insights from over 650 gay and lesbian entrepreneurs into why and how they started their businesses and how they currently manage them. You'll find valuable information and advice on owning a gay-focused business, outing your business, AIDS-related concerns, being partners with your partner, managing gay employees, and much, much more