Synopses & Reviews
This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan.
Synopsis
This book is particularly useful for small business owners and service providers.
Synopsis
Guidelines on how to write a marketing plan plus tips on successfully implementing the plan.
Table of Contents
Part 1: The Business Plan Chapter 1: Pre-planning for Success Chapter 2: Writing a Business Plan Part 2: Writing the Marketing Plan Chapter 3: The Market Analysis Chapter 4: Market Segmentation and Target Market Selection Chapter 5: Developing the Marketing Mix Chapter 6: The Promotional Mix Chapter 7: Marketing Results and Support Documents Part 3: Implementing the Marketing Plan Appendix