Synopses & Reviews
Terms of Engagement introduces a new method for changing organizations based on four essential principles: Widening the Circle of Involvement, Connecting People to Each Other and Ideas, Creating Communities for Action, and Embracing Democratic Principles. This method enables leaders to create the energetic, flexible, responsive organizations necessary to thrive and prosper in the contemporary business world.
Synopsis
Blending theory with practical examples from companies such as British Airways and Hewlett-Packard, this book details the four principles of the ""engagement"" paradigm of management: widening the circle of involvement, connecting people to each other and ideas, creating communities for action, and embracing democratic principles.
Synopsis
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually
discourages engagement.
Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
Description
Includes bibliographical references (p. [213]-214) and index.