Synopses & Reviews
The key to success, salespeople are told, is to follow specific steps and techniques. Just heed the advice of this guru, and youll be the best! That approach doesnt work for most salespeople. It probably doesnt work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively. No two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Whats most important is that you win business
your way.
Strengths Based Selling explains sales talent and how to identify and maximize it. Youll receive access to the world-renowned Clifton StrengthsFinder, which reveals your unique talents and strengths. Youll follow this book through the selling process from assessing opportunity and cold calling to retaining and growing accounts learning how to apply your talents at each step. The book features action items that help you make the most of your strengths in sales. Theres no one right way to sell. Salespeople get the best results by building on who they already are. This lively, liberating book will teach you to do just that.
Synopsis
"Strengths Based Selling" explains how to identify and maximize talent, and then covers the basic steps of the selling process, from prospecting/cold calling to negotiating. The reader can then take the Web-based Clifton StrengthsFinder Assessment (access code is included).
Synopsis
Sales experts Tony Rutigliano and Brian Brim deliver a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup s StrengthsFinder assessment.
The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you ll be the best
Well, that approach just doesn t work for most salespeople. And it probably doesn t work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What s most important is that you win business your way.
Strengths Based Selling explains sales talent and how to identify and maximize it. You ll receive a code to take the world-renowned Clifton StrengthsFinder assessment, which reveals your unique talents and strengths. Armed with this information, you ll follow this book through the entire selling process from assessing opportunity and cold calling to retaining and growing accounts learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales.
There s no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that."
Synopsis
Strengths Based Selling explains talent and how to identify and maximize it, and then covers the basic steps of the selling process, including prospecting/cold calling, assessing opportunity, identifying solutions, building advocacy, negotiating, closing, and servicing/retaining/growing. Thus, the reader can take the web-based Clifton StrengthsFinder Assessment (access code included), discover his or her own unique strengths, learn to apply them to sales, and formulate strategies to triangulate individual talent and job role.