Synopses & Reviews
A
Wall Street Journal bestseller,
Conscious Capitalismnow in trade paperbackoffers a new blueprint for business, showing how some of todays most successful companies create business value while helping to preserve the inherent good of capitalism and society. Well-received by readers and media,
Conscious Capitalism has become a global movement that promises to inspire change in the way our biggest brands work in the modern world.
Authors John Mackey (cofounder of Whole Foods Market) and Raj Sisodia (cofounder of Conscious Capitalism, Inc.) open the curtain on Conscious Capitalism companiesincluding Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of othersto show how they create value thats aimed not just at the bottom line, but at all stakeholders involved in the business. From customers, employees, and suppliers to investors, society, and the environment, these companies are building a path that maps back to the positive, original goals of capitalism. Mackey and Sisodia, both leaders in the Conscious Capitalism movement, help us better understand how these organizations use four specific tenetshigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementto build strong businesses and help advance capitalism further toward realizing its highest potential.
At once a bold defense and reimagining of capitalism and a proposal for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
Review
It's as much about management as about philosophy.”
Drake Baer, Business InsiderPraise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller:
Full of thoughtful insights.” Financial Times
Buy it. Read it. Implement it. Its a true guide to the future.” Forbes.com
I highly recommend listening to what they have to say.” Howard Schultz, chairman, president, and CEO, Starbucks
This is the book I always wanted to write.” Bill George, bestselling author, True North
Synopsis
As seen on Oprahs Super Soul SundayThe bestselling book, now with a new preface by the authors
At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.
Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of todays best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, todays organizations are creating value for all stakeholdersincluding customers, employees, suppliers, investors, society, and the environment.
Read this book and youll better understand how four specific tenetshigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementcan help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
About the Author
John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model.
Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including
Firms of Endearment.