Synopses & Reviews
Comprising over half the world's population, Asians represent a burgeoning force in 6 and a growing influence in Western countries. Understanding Asian perceptions of naming, as well as the diverse linguistic intricacies of Asian languages, is key to effective intercultural communication. Covering names from 14 languages and language groups, Success With Asian Names is a comprehensive exploration of naming through the lenses of culture, history and linguistics. It addresses the contrasts between eastern and western views of names, as well as the ways in which Asian names are transliterated and anglicized, then explores individual Asian languages in depth. Success With Asian Names is an invaluable resource for anyone concerned with showing respect and cultural sensitivity when interacting with Asians in any context.
Synopsis
An essential reference guide to names from 14 Asian languages. By contrasting the language and culture from which names are derived in Asia with those of English-speaking countries, the book explains cultural differences, variations in writing systems and the diversity of name structures. Success with Asian Names provides specific naming customs, typical names in each languages, practical advice on pronunciation, and the proper ways to address people.
Synopsis
Have you ever wondered how to address people with Asian names in emails and letters? Had difficulty entering Asian names into databases? Been unsure how to pronounce an Asian name? Felt embarrassed and rude because of difficulty with Asian names?
In -Success with Asian Names-, Fiona Swee-Lin Price, answers these and many more, providing practical help on how to manage the challenges of dealing with unfamiliar Asian naming customs. The first part of the book provides background information on Asian names, contrasting the languages and Asian culture from which they are derived with the language and cultures of English-speaking countries and looks at cultural differences in the way people view names, as well as explaining the different writing systems and name structures in Asia.
The second part provides detailed information on names from 14 specific Asian languages, with information on naming customs in a specific language, examples of typical names, how names from that culture might be Westernised and practical advice on pronunciation, how to address people and entering names into databases designed for Anglo-Saxon names data entry.
The third part helps identify the country of origin of a particular name and clarifies which languages are spoken in specific Asian countries.
Synopsis
Success With Asian Names is a comprehensive exploration of naming through the lenses of culture, history and linguistics