Synopses & Reviews
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.*Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.
You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?
This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
Synopsis
Social media marketing helps businesses become closer to customers without expensive agency bills. This is Social Media explores the benefits of social media marketing, like Twitter, Facebook, Flickr, YouTube, Myspace, Blogs, and more, for positive, long-term business results. Including real-life examples, case studies, screen grabs, and charts, this book provides proven tools in various successful businesses. As the first definitive guide to offer simple, time efficient, practical steps for business marketing with social media, this user-friendly book is essential for small businesses and consultants looking for new customers and business.
Synopsis
This is Social Media shows you how.You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?
This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers: Facebook, Picasa, Mobile Linkedln, YouTube Blogs, Twitter, Ecademy, Blellow, Podcasts, and the rest.
Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
About the Author
Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.
Table of Contents
Preface v
Introduction: The backdrop to social networking xv
Chapter 1: One size won't fi t all: Indentifying your business needs xxviii
Chapter 2: Your business as the recipient of social media 18
Chapter 3: A who's who of social media 34
Blogger 35
Delicious/Digg/StumbleUpon 41
Ecademy 46
Facebook 51
Flickr 56
Foursquare 58
LinkedIn 60
MySpace 65
Picasa 65
Plaxo 67
Quora 69
Twitter 71
Wikipedia 77
YouTube 78
Chapter 4: Where will people fi nd you? How to get the most from search engines 82
Chapter 5: The joy of text: Text only interaction 108
Chapter 6: Why don't we do it on the road? Social networking goes mobile 126
Chapter 7: Come together: Incorporating social networking into a business plan 140
Chapter 8: Where is this going? 162
List of defi nitions in this book 171