Synopses & Reviews
"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."Grafik
This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
Synopsis
This highly visual volume comprehensively addresses issues surrounding packaging design and includes top international packaging designers' contemporary work.
Synopsis
What is Packaging Design? is third in the Essential Design Handbooks series (What is Graphic Design?, What is Web Design?). The series, with its strong identity and portable, compact format, is a must-have for design students as well as an essential resource for others in the design field. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. Serval short essays define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, environmental issues and legislation. What Is Packaging Design? also looks into the anatomy of structural design, from cartons, tubes and tins to blister packs and innovative formats, as well as dissecting the issues specific to packaging surface design. The book is crammed with the work of top international talent, making this a truly comprehensive and definitive guide to packaging design.
About the Author
Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy and Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book Retail Graphics. He lives and works in London.