Synopses & Reviews
This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.
This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.
Review
'A key text. Rich, stimulating and easy to read.'
Shimon Shmueli, Elon University, USA
'I will be using as a key text... Very excited to finally have a book for my course.'
Cyn Roberts, Art Institute of Portland, USA
'An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.'
Paul Mazzucca, Mt Hood Community College, OR, USA
'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both undergrads and masters students.'
Douglas Wilson, Nottingham Trent University, UK
'Excellent inclusion of timeline. Intelligent case studies. Easy to access key info. Demystifies jargon.'
Kirsten Hardie, Bournemouth Arts University College, UK
'Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.'
Louise Parkinson, Fashion department, Huddersfield University, UK
Synopsis
Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.
The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.
Synopsis
These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.
About the Author
Virginia Grose originally trained as a fashion designer, and has worked in the fashion industry for more than 25 years. Most of Virginia’s experience is in the supply chain and product development sectors. She gained her professional experience with Courtaulds supplying several major UK and international retailers, and has worked with a wide range of international clients such Marks & Spencer, Wal-Mart and a range of luxury cashmere brands.
Virginia achieved an MBA in retailing at Scotland’s University of Stirling, where she specialised in international retailing and marketing with a fashion bias. She is currently course leader at Westminster University in MA Fashion Business Management and teaches students from all over the world.
Table of Contents
Introduction
Chapter One: Concept Types of designer The creative process From couture to high street Interview: Kim Mannino (Trend Forecasting Director) Case study & exercises: WGSN Internet Based Prediction Company
Chapter Two: Product Development The role of design in business Presenting ideas for business The design brief and technical innovation Interview: George Sharp–St John (Executive Vice President of Design) Case study & exercises Marks & Spencer
Chapter Three: Retailing The role of the retailer Retail strategy The role of the buyer The role of the merchandiser Interview: George De Silva (Fashion Retailer CEO) Case study & exercise –Topshop
Chapter Four: The Supply Chain Manufacturing and global sourcing Risk management and key performance/success indicators Ethics and corporate social responsibility (CSR) in the supply chain The role of NGOs in the management of the supply chain [Logistics and outsourcing in the supply chain Interview: Rob Hendry (Sales Director, Courtaulds) Case study & exercise Manufacturing Cashmere for WalMart
Chapter Five: Branding Retail formats International retailing Movers and shakers Multi-channel retailing Brand development methods and brand protection Customer profiling Interview Nicky Lovell (Head of Client Management, McArthurglen) Case study & exercises Gucci Conclusion Glossary Further reading Bibliography Index [Acknowledgements & credits